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The Modern Craftsman is more than just a podcast. It’s a community. A hub for those in this industry to promote excellence, education, knowledge and respect. To share what they’ve done right and what they’ve done wrong. To talk about building, life, leadership, mental health and everything in between. And we partner with vendors, brands and people that share the same goals: to make people better, to make the industry better and to advocate for a better life in the trades.
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#355 How Ellie Knips Built Her Career Around Building

In this episode, we sit down with Ellie Knips, a marketing professional with over a decade of experience in the building materials industry. From backing trailers into docks during internships to leading national campaigns at Andersen Windows, Ellie’s journey is one of grit, curiosity, and fearless growth. She shares how she transitioned from Cambria’s interior-focused marketing to Andersen’s content-driven role—despite having no formal background in social media. We dive into how she built trust with builders, navigated big career leaps, and learned to embrace uncertainty and “figure it out” moments. We also talk about the importance of authentic storytelling, building strong brand partnerships, and why betting on yourself is often the smartest move you can make. Whether you’re in construction, marketing, or just trying to level up your career, this episode is packed with real talk, insight, and inspiration.
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About The Show

The Modern Craftsman Podcast is a platform for professional craftsmen to tell real and relatable stories about the industry and market they live and work in.

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