Drew Reilley from Slash Creative, joins Nick and Tyler to talk about his experience in the graphic design field, and to break down our rebranding process for the Modern Craftsman logo. He explains how every small detail correlates with an aspect of that brand, and how important subliminal messaging is in delivering the essence of that specific business. Learn about the decisions made behind each aspect of a brand or rebrand, and the importance of working closely with the creators to ensure the product represents their true vision for their company. To hear the full story, check out the episode!